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Within the newest instance of company jokes changing into actuality, Chipotle and Spirit Halloween are teaming as much as provide a line of Chipotle-themed costumes for this 12 months’s Halloween events, which mirrors a operating joke on the restaurant chain’s social-media feed.
The joke began two years in the past. The web was doing its factor—taking a considerably humorous joke and operating it arduous into the bottom. On this case, it was faux Spirit Halloween costume baggage. Chipotle’s social media supervisor hopped on the wave with a faux “Chipotle Fork” bodysuit. Final 12 months, the chain struck once more, exhibiting off a made-up Chipotle serviette costume.
Now, each have gotten actuality—in addition to extra costumes resembling a water cup, burrito (sorry… Boorito) wrapper, and to-go bag.
You’re going to wish some self-worth to put on them, although. All the costumes are form-hugging spandex bodysuits.
The costumes will go on sale Friday, Sept. 6 and retail for $40 every. Your finest guess to get one is on-line at Spirit Halloween’s web site, although they are going to be obtainable at brick-and-mortar shops in Chicago, Denver, Egg Harbor Township, N.J., Los Angeles, and New York.
Chipotle has willed memes into actuality earlier than. Two years in the past, the corporate rolled out a limited-edition lemonade-scented soy candle that appeared like a Chipotle water cup, poking enjoyable at clients who sneak greater than water from the restaurant’s beverage stations.
It’s hardly alone. Burt’s Bees and Hidden Valley Ranch put out a set of lip balms that style like ranch dressing and rooster wings earlier this 12 months. That offered out in a day. And The Boring Firm famously offered a flamethrower, which appeared to begin as a throwaway line to assist the corporate promote hats.
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