‘Please don’t ask for our commercials or how much we charge…’: Billionaire Nikhil Kamath’s team shares how to get featured in his ‘WTF is’ podcast, says ‘you can’t buy the boss’

Zerodha co-founder Nikhil Kamath’s workforce has shared how they choose visitors for his standard “WTF is” podcast, clarifying that paying for a spot isn’t an possibility. Rachna Bhutoria from Kamath’s PR workforce in Bengaluru posted on LinkedIn, outlining the method and alluring purposes.

“After months of dealing with requests, I figured it was time for slightly readability. I get it—pitching tirelessly for shoppers who deserve a platform is tough. I’ve been there. However right here’s the factor: a little bit of analysis goes a good distance. Please don’t ask for our commercials or how a lot we cost or some type of barter. Consider me, you’ll be able to’t purchase the boss,” she wrote.

Bhutoria defined that the workforce first selects a podcast matter, then appears for visitors who can provide distinctive and useful insights.

“In case your consumer genuinely brings contemporary views or represents an untapped space, we’re open to it—simply ship the title of the corporate. spokesperson (much less media educated the higher) and sector. That’s all we’d like. Consider an elevator pitch on steroids,” she added.

“It’s refreshing to see a podcast prioritising real insights and distinctive views over business pursuits. Authenticity and relevance will all the time stand out,” wrote Papiha Ghosh on LinkedIn. “LOVE THIS! A lot a lot respect,” a consumer wrote.

In December, knowledge from Apple and Podtail ranked “WTF is” because the ninth hottest podcast in India. A Spotify report additionally confirmed it as one of many high new and international video podcasts on the platform.